Often, the reality of the real estate transaction process, is perceived as a stressful, anxious one, by, both, the homeowner, trying to sell his house, as well as qualified, potential buyers. Perhaps, one of most essential reasons, to hire, a professional real estate agent, who understands your needs, goals, priorities, and perceptions, and is ready, willing, and able, to treat you, with genuine empathy, is to overcome, and/ or, reduce this potential discomfort, and uneasiness! In order for an agent, to be able to address perceptions, and overcome challenges/ objections/ concerns, he must have the expertise, based on the finest, professional training. After more than a decade, as a Real Estate Licensed Salesperson, in the State of New York, and several decades, as a professional sales trainer, and presenter, I have become a firm believer, in effectively, consistently using, this 5 – step approach, to overcome and address these. With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, how this works, and why, it’s a successful strategy.